Led by veterans with 40+ years of combined transportation experience — including former executives from the American Trucking Associations and proven acquisition leaders — GreenRock combines operational expertise with institutional-grade financial discipline.
We're consolidating, modernizing, and scaling the fragmented trucking and freight industry by acquiring and integrating medium-sized logistics companies. Every acquisition brings operator-first leadership, tech-driven operations, and a streamlined national network positioned for long-term profitability.
Unlike traditional consolidators focused on asset-stripping and short-term extraction, we take a culture-first approach — equity partnerships, transparent deal structures, and long-term value creation.
Culture FirstA CEO with three decades scaling national trucking. A President who has spent 32 years across supply-chain operations, government contracts, and sustainability. A Managing Partner focused on M&A in the 3PL and warehousing space.
Veteran transportation executive with 30+ years scaling trucking companies, driving revenue growth, and leading national industry strategy. Former SVP Sales & Marketing at the American Trucking Associations; led two acquisition teams at AMX Transportation that grew the company 100%+.
32 years spanning warehouse distribution, corporate and government sales, and operations. Ten-year entrepreneur who helped hundreds of businesses — from SMB to Fortune 500 — scale, and now leads GreenRock's operational and sustainability initiatives.
Supply chain and M&A leader with 5+ years managing complex logistics operations in the U.S. Navy, including a $300M aviation inventory in Sigonella, Italy. Founder of BizExitGrow LLC, focused on 3PL and warehousing acquisitions.
Don Lynn is a seasoned transportation executive with more than 30 years of hands-on leadership in trucking, logistics, and national advocacy organizations. His career reflects decades of proven success in revenue growth, operational excellence, and disciplined expense management.
Don first entered the industry at Roadway Express, where he spent 13 years progressing through Sales and Operations Management — building the foundational expertise that would shape his approach to fleet optimization, customer growth strategy, and operational leadership across multiple transportation sectors. Following his tenure at Roadway, Don served as Executive Vice President of AMX Transportation, where he successfully led two acquisition teams, each resulting in a company-wide size increase of more than 100%.
Don later brought this experience to the American Trucking Associations (ATA) as Senior Vice President of Sales and Marketing. At ATA, he spearheaded a major strategic reorganization, consolidating all revenue-generating functions into a unified operating group, unlocking new revenue channels and improving long-term financial stability. Don is a graduate of Auburn University.
Laura Reeves is a seasoned business professional with over 32 years of experience spanning warehouse distribution and order fulfillment, customer service, corporate and government sales management, contract specialization, marketing, and business operations. Over the course of her diverse career, she has built a strong foundation in optimizing supply chains, enhancing client relations, and navigating complex government contracts.
In addition to her extensive background in operations, Laura is also a seasoned entrepreneur with 10 years of experience as the owner of a successful social media management company. During her decade as a business owner, she worked with hundreds of clients — ranging from small businesses to Fortune 500 companies — helping them grow their brands, streamline their digital presence, and achieve measurable results.
Laura brings a unique combination of operational depth and entrepreneurial agility to GreenRock, where she leads the company's day-to-day operations, sustainability initiatives, and strategic growth programs.
Peter Vera is a supply chain and M&A professional with a background that spans military logistics, entrepreneurship, and business acquisitions. He spent over five years in the U.S. Navy managing complex logistics operations, including overseeing a $300M aviation parts inventory at Naval Air Station Sigonella in Sicily, Italy — an assignment that demanded precision, accountability, and cross-functional coordination at scale.
After his military service, Peter founded BizExitGrow LLC, a firm focused on acquiring and growing 3PL and warehousing businesses. Through this work, he developed deep expertise in deal sourcing, due diligence, and post-acquisition integration — skills he now applies directly to GreenRock's acquisition pipeline.
Peter's combination of operational discipline from the Navy and entrepreneurial experience in logistics M&A makes him uniquely positioned to identify, evaluate, and integrate acquisition targets that fit GreenRock's culture-first thesis.
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